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Mineral Cosmetics: The New Trend By Tom Cromlento The latest trend in the cosmetic business is mineral face makeup. This organic makeup is promoted to be a better and healthier alternative than traditional makeup. Certain ingredients which are considered irritants are omitted from the development of mineral makeup cosmetics. A few of these irritants include: talc, fragrances, dye, oils and preservatives.
Mineral makeup are a hot item popular with today's health-conscious woman. Cosmetic companies are in heated competition to offer this popular product to their customers. Many of these companies are investing in the development of their own line of mineral using various minerals to produce different colors and effects.
The cosmetic industry is marketing this innovative new makeup as a healthier alternative to previously developed makeup products. The emphasis is being placed on the advantages of mineral makeup, which uses anti-inflammatory, purified, and natural ingredients and pigments. They also emphasize that with minerals such as zinc oxide will provide the consumer with a natural sunscreen to protect one's complexion from UV rays and prevent bacterial growth on the face.
Due to its receptivity to coloring, mica makes a great base for mineral face makeup. Before pigmentation, mica is ground into a white powder; the finer the ground, the smoother the feel. Because mica can be formulated to match any skin tone and texture, it is one of the key ingredients of most mineral makeup cosmetics.
Another mineral used is iron oxide which is commonly referred to as rust. It is added to the for a yellow or bronzing tone. Shine can be increased in the makeup by the addition of bismuth oxychloride.
The bismuth also adds a luminescence to the product creating a satin glow to the skin. Whitening the makeup for adaption to various skin tones is achieved by the addition of titanium dioxide.
Here are just a few of the minerals that are being used in the up in coming industry of mineral makeup cosmetics. More cosmetic companies are fighting for the mineral market, and because of this more minerals will be milled and developed. Currently companies are offering products that are mineral based that help moisturize dry skin to look and feel healthier, prevent clogged pores and acne, offer smoother coverage and a silkier feel than more traditional cosmetics. They also offer a product to give the feeling of natural skin.
Naked Minerals has been growing in popularity as a healthy alternative to harsh chemical makeup. Expect this mineral makup trend to continue.
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