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Sihe Professional Products Launches Natural Hair Care Product Line
Glen Allen, VA February 15, 2005 – SIHE (sy-HEE') Professional Products, LLC announces the launch of their high-performing, natural, salon-quality products. Developed by and for salon owners, SIHE currently offers eight products exclusively to salons and available at www.sihe.com. SIHE's quality line of products includes:• Daily Shampoo & Conditioner for Fine/Normal hair• Intensive Moisturizing Shampoo & Conditioner for Dry/Damaged hair • Color Maintenance Shampoo & Conditioner for Chemically/Color Treated hair• Strong Hold Hair Spray• Strong Hold Hair GelSIHE utilizes a direct-to-salon business model in order to prevent diversion. Diversion impacts the professional salon industry negatively by allowing salon-only products to be sold in retail and discount stores, thereby diluting brand recognition and quality and deterring a salon's potential retail income.According to Robert Stephens, VP of Corporate Sales of SIHE Professional Products, LLC., "A series of new products will reach the market in the professional salon industry that will be considered second generation – these products will take center stage as
main stream manufacturers continue to look at the bottom line rather than the well-being and health of the industry." He added, "Salons must stand up and vote with their dollars. Private labels will not drive the needed sales at an independent salon, but new national brands that keep the best interest of the independent salon in mind will provide salon customers with a nationally-available and quality brand, regardless of which salon they patronize. SIHE desires to be the brand that will lead the second generation of professional salon products."About SIHE Professional Products, LLCSIHE Professional Products, LLC headquartered in Glen Allen, Virginia was built on the voice and vision of the independent salon. SIHE continues to research and provide high-performing, natural based, salon-quality products.For more information, please visit www.sihe.com.Media Contact:Robert Stephens VP of Corporate SalesSIHE Professional Products10307 West Broad Street, Suite 176Glen Allen, VA 23060Phone: 866.279.7065Fax: 804.217.9518Email: e-mail protected from spam botshttp://www.sihe.com.
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