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Common Pitfalls Of Plastic Surgery
By Matthew Leo, Thu Dec 8th
Common pitfalls of are those involving beforeand after pictures with photographic tricks or attractive modelsinstead of the surgeon's patients, that are publicly displayedin printed ads, online advertisement or broadcasted by TV,audio-visual or specific tele-shopping and infomercials. Before and after pictures are useful to help you make thedecision to have cosmetic surgery when they are real, but notadvisable as criteria to select a surgeon, since no ethicalsurgeon can guarantee results this way, but if so, be sure toget his promises in writing. Fake testimonials implying that anyone can get these results ofpeople sharing their experiences may only be a marketing planwhether viewed on TV, through the internet, heard on the radioor at the surgeon's office; they have a powerful influence inthe patient's final decision. Pitfalls can not be easilydetected due to the impossibility to verify the authenticity ofany given testimonial or the identity of the "happy patients".
Because the purpose of testimonials are considered to be a wayto solicit patients, most professional societies and Statemedical boards prohibit the use of testimonials to advertisePlastic Surgery. The American Society of Plastic Surgeons (ASPS)considers this marketing tool a violation to the code of ethicsof 97% of certified surgeons certified by the American Board ofPlastic Surgery, members of ASPS. Impressive sounding surgeon's credentials or a plastic surgeryprocedure that does not name the surgeon may be listed aspitfalls of plastic surgery. While it is obvious to expect thata surgeon has the proper training, credentials and experience
toprovide the procedure or service you areseeking, remember that many physicians may call themselvesplastic surgeons or cosmetic surgeons with training. In fact, inmost states any physician may perform any procedure without peerscrutiny and no training requirements. Since there are no requirements that the physician be is atrained surgeon, anyone may claim to be a board-certifiedsurgeon simply by joining a sound-a-like organization, but thetrue meaning is that The American Society of Plastic Surgeonsenforces one of the most rigorous ethical codes in the medicalprofession, so the best way to find out a surgeon's facts isconsulting only surgeons certified by the American Board ofPlastic Surgery. Other pitfalls of are those offering dramaticresults with superficial treatments, minimal or non-invasiveprocedures, no risk or little risk and downtime as well as avariety of products, procedures or manipulations without mentionof the doctor's qualification, board certification or his/herspecialty. These promises are designed more for marketingreasons than a real therapeutic value. These individual procedures may be inexpensive, but offers onlylittle or temporal improvement, so it is necessary for multiplesessions before seeing positive results, raising in the meantime the costs, often comparable to the total cost of theplastic surgery. Non surgical procedures with high tech namessuggest new approaches to youthful appearance and theexpectation of major effectiveness. All these issues make it difficult for patients to separateplastic surgery hype from reality. About the author:Matthew Leo is the publisher ofhttp://www.CosmeticEnhancement.info,http://www.AcneMedicine.info and http://www.ADietGuide.comwebsites
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